You're getting ready for your product launch
You’ve put your heart, soul, and possibly some blood, sweat and tears into creating your products and are excited to launch them in Australia. All the hard work undertaken during the product development and testing phases has finally been completed.
So now, you’re working on your product labels.
But trawling through government websites and looking for the cosmetic regulations is really not your cup of tea. It feels convoluted and you’re not sure whether you’re looking in all the right places.
You’re also unsure if you’re interpreting the guidelines correctly.
Plus, it’s ANOTHER thing to add to your ever growing plate as a beauty startup (whether you’re doing this on the side, or as your first or second business).
It’s not as if you don’t have anything else to do before you launch, like finalising your pricing, making your first batch, organising photography, updating and road-testing your website, meeting with influencers, building connections with your community and creating buzz for your new range.
A part of you wonders, “What are the consequences if you’re not compliant?” After all, the Australian beauty industry is self-regulated (unlike therapeutic goods), so can you plead ignorance?
Your labels are a beautiful energy exchange
But the other part of you (and the part you want to support) knows better. You want to cross your t's and dot your i's when you create your labels, as this will give you peace of mind and freedom to focus on other elements of your business with ease, knowing your labels are well taken care of.
After all, who wants to suffer from “mafia syndrome” (this is a nickname I’ve made up)? Mafia syndrome occurs when your default disposition is uncertainty with a hint of anxiety, you’re constantly looking over your shoulder and wondering if you’ll get caught. Headaches, a tight neck and shoulders, and inability to sleep? No thanks.
By creating cosmetic labels that are compliant AND embody the essence of your brand, you know this results in a beautiful energy exchange between you and your customers. And you want to start your relationship with your customers in an open, honest, clear and transparent manner.
Your labels are your way of introducing your products to someone in a loving way.
Your labels are your way of demonstrating your wisdom and knowledge about cosmetics.
Your labels are your way of building a deep relationship with your customers by showing how much you respect and value them.
Your customers see your labels first
Rather than thinking about your labels as something you simply need to complete and cross off your list, your product labels are the final piece of your product and the culmination of months (or years) of hard work.
They act as confirmation that your products have passed safety and stability testing and perform as planned.
They’re also a summary of your values and vision, and are designed to nurture and help your customers make an informed decision about your products.
Depending on the packaging you’ve used, customers may not even see the actual product before making a decision to try it or give it a miss.
But they do see your label.
To help you start your cosmetic labels on the right foot, join the Geraldine Pierre community for FREE and download a simple cheat sheet on Australian cosmetics labelling.
- The 10 key elements of an Australian cosmetics label
- Links to guidelines and regulations for Australian cosmetics
- Other regulatory considerations for your broader business needs